Branding + Partnership Proposal
Prepared for:
dop·pel·gäng·er Media
Prepared by Scott Cunningham
Show Summary
Background
Raising a glass to our friends.
Mixology Masters was created at the start of the pandemic as we watched so many of our friends closed the doors to their restaurants and bars, uncertain if they would ever be able to open again.
With that in mind, the show is a celebration and acknowledgment of a craft that is essential to the hospitality industry. A good bartender can elevate a guest’s dining experience.
A Mixologist is much like a well-trained chef, embracing a culinary approach to blending cocktails and possessing a deep understanding of the history behind spirits, liqueurs, and the flavours they blend with.
Furthermore, they study the freshness of ingredients, flavour compounds, and even the chemistry of components to produce innovative and excellent cocktails.
Synopsis
Taking a shot.
Mixology Masters is a non-scripted television series that captures the art and craft of cocktail making in a competition format that pits some of the best bartenders in the country against each other.
Each week, contestants demonstrate their skills through a series of unique challenges that test their speed, ability to put a spin on classics and develop a brand new récipe. Season one is 24 episodes of 22 min where contestants will compete for the approval of our judges in five different categories: Taste, Balance, Presentation, Application of Theme, and Creativity.
These challenges will require precise skill, creativity in presentation, and drink selection to pair with local dishes—a true mixologist’s test!
The winning bartender receives the coveted title of “Mixology Master” and a $10,000 prize.
Judges
Judge
Kelsey Ramage brings over 15 years of experience to the hospitality industry. She continues to educate, write, create drinks and stay motivated and excited for our industry despite the hardship we’ve all faced this year.
Judge
With over 22 years of experience in the Food & Beverage and Events industry, Jason’s passion and creative thinking ensure that both the client and the guests have an incredible experience.
Judge
Linda founded the Alberta Beverage Awards, the largest award program for wines, beers and spirits in the province, now in its ninth year. Linda earned a reputation as one of Calgary’s prime food, wine, and restaurant experts.
Guest Judges
James Grant
Makina Labrecque
Jared Boller
Jordan Cameron
Jacob Sweetapple
Alexis Green
Tom Firth
Kaitlyn Stewart
Sabrine Dhaliwal
Jordan Bushell
Episodic Breakdown
Highlights of Contestants & Content
Episodic Show Run
Highlights of Contestants & Content
Episodic Show Run
Highlights of Contestants & Content
Introducing Bartender & Judges
Timed Challenge + Judgement
Judgement
Round Challenge Explained
Technical Challenge (Action)
Elimination
Episode One
Makgati Molebatsi
Makgati Molebatsi quit her 30-year career in marketing and communications at the end of 2015 to pursue her passion for visual art. She has a contemporary art collection worth about R1.2 million. Her collection amasses to 40 significant pieces and she collects for enjoyment and appreciation. One of her favourite artworks, which almost eluded her, is a mesmerizing installation of 1200 keys intricately strung into a scarf by Liza Grobler titled Easy Access Scarf.
Episode Two
Clyde Terry
After qualifying as a chartered accountant, Clyde Terry decided to neglect his father’s ambition to follow the profession but to convert his hobby of collecting rare antiques into a fully-fledged career instead. Today, Terry is one of the leading antique dealers in South Africa with a personal collection of 83 unique and rare antiquities that have a special place in his heart. His collection is worth approximately R4.9 million.
Episode Three
As a prominent figure in ‘showbiz’, it’s tempting to presume that Masego ‘Maps’ Maponyane’s continuous showcasing of personal style is merely a part of his job. Yet, his love affair, specifically with accentuated headgear, dates back to a time before his career even took shape. Maponyane has invested in over 200 headpieces worth around R180,000 that have become an extension of his everyday life.
Episode Four
Eric Leeson
The wave of millennial cultural influence has birthed a new form of collectibles, and Eric Leeson is rooted in the game. Leeson fell in love with sneakers at the age of 13 but only began collecting at the age of 16 with a pair of marked-down cherry-red Jordan 11 Retro Lows gifted to him by his father. He has since accumulated a fashionable footwear collection of 350 pairs which he recently downsized to 250 and they are worth R625 000.
Episode Five
Marc Pendlebury
For some people, the pleasure alone of consuming a premium whisky is enough, but not for Marc Pendlebury. In 2007, he progressed from whisky drinker to collector when he began purchasing more whisky bottles than he consumed. He’s since collected about 1,200 distilled bottles of the finest whiskies from across the world – some acquired for consumptive pleasure and others for appreciation. His collection is worth R2.5 million.
Episode Six
Justuis Pieterse Manefelt
Justuis Pieterse Manefelt collects Barbie dolls – and he is proud of it. Manefelt, who has a 10-year-old daughter, is also the proud father of over 1,500 Barbie dolls worth around R1,5 million. According to Manefelt, his daughter is not so much into Barbie’s anymore, but when she was younger she used to play with certain Barbie dolls.
Episode Six
Hendrik Botha
Justuis Pieterse Manefelt collects Barbie dolls – and he is proud of it. Manefelt, who has a 10-year-old daughter, is also the proud father of over 1,500 Barbie dolls worth around R1,5 million. According to Manefelt, his daughter is not so much into Barbie’s anymore, but when she was younger she used to play with certain Barbie dolls.
Branding + Marketing
Opportunities Highlighted per Episode
Episode one
Makgati Molebatsi
Influential Artists
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Product Placement
Multiple opportunites mention the use or integration of brand name products that are industry standards in the fine arts space.
Contemporary Collections
A wide spectrum of contemporary art pieces are discussed in detail – sharing insights from original artists & their influence in the art world.
Formal Education
We go on a journey about formal training & three world renouned fine arts institutions in Europe. Highlighting the importance of academia.
Episode Two
Clyde Terry
Influential Artists
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Product Placement
Multiple opportunites mention the use or integration of brand name products that are industry standards in the fine arts space.
Contemporary Collections
A wide spectrum of contemporary art pieces are discussed in detail – sharing insights from original artists & their influence in the art world.
Formal Education
We go on a journey about formal training & three world renouned fine arts institutions in Europe. Highlighting the importance of academia.
Episode Three
Clyde Terry
Influential Artists
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Product Placement
Multiple opportunites mention the use or integration of brand name products that are industry standards in the fine arts space.
Contemporary Collections
A wide spectrum of contemporary art pieces are discussed in detail – sharing insights from original artists & their influence in the art world.
Formal Education
We go on a journey about formal training & three world renouned fine arts institutions in Europe. Highlighting the importance of academia.
Episode Four
Clyde Terry
Influential Artists
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Product Placement
Multiple opportunites mention the use or integration of brand name products that are industry standards in the fine arts space.
Contemporary Collections
A wide spectrum of contemporary art pieces are discussed in detail – sharing insights from original artists & their influence in the art world.
Formal Education
We go on a journey about formal training & three world renouned fine arts institutions in Europe. Highlighting the importance of academia.
Episode Five
Clyde Terry
Influential Artists
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Product Placement
Multiple opportunites mention the use or integration of brand name products that are industry standards in the fine arts space.
Contemporary Collections
A wide spectrum of contemporary art pieces are discussed in detail – sharing insights from original artists & their influence in the art world.
Formal Education
We go on a journey about formal training & three world renouned fine arts institutions in Europe. Highlighting the importance of academia.
Episode Six
Clyde Terry
Influential Artists
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Product Placement
Multiple opportunites mention the use or integration of brand name products that are industry standards in the fine arts space.
Contemporary Collections
A wide spectrum of contemporary art pieces are discussed in detail – sharing insights from original artists & their influence in the art world.
Formal Education
We go on a journey about formal training & three world renouned fine arts institutions in Europe. Highlighting the importance of academia.
Episode Seven
Clyde Terry
Influential Artists
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Product Placement
Multiple opportunites mention the use or integration of brand name products that are industry standards in the fine arts space.
Contemporary Collections
A wide spectrum of contemporary art pieces are discussed in detail – sharing insights from original artists & their influence in the art world.
Formal Education
We go on a journey about formal training & three world renouned fine arts institutions in Europe. Highlighting the importance of academia.
Episode Eight
Clyde Terry
Influential Artists
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Product Placement
Multiple opportunites mention the use or integration of brand name products that are industry standards in the fine arts space.
Contemporary Collections
A wide spectrum of contemporary art pieces are discussed in detail – sharing insights from original artists & their influence in the art world.
Formal Education
We go on a journey about formal training & three world renouned fine arts institutions in Europe. Highlighting the importance of academia.
Episode Nine
Clyde Terry
Influential Artists
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Product Placement
Multiple opportunites mention the use or integration of brand name products that are industry standards in the fine arts space.
Contemporary Collections
A wide spectrum of contemporary art pieces are discussed in detail – sharing insights from original artists & their influence in the art world.
Formal Education
We go on a journey about formal training & three world renouned fine arts institutions in Europe. Highlighting the importance of academia.
Episode Ten
Clyde Terry
Influential Artists
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Product Placement
Multiple opportunites mention the use or integration of brand name products that are industry standards in the fine arts space.
Contemporary Collections
A wide spectrum of contemporary art pieces are discussed in detail – sharing insights from original artists & their influence in the art world.
Formal Education
We go on a journey about formal training & three world renouned fine arts institutions in Europe. Highlighting the importance of academia.
Episode Eleven
Clyde Terry
Influential Artists
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Product Placement
Multiple opportunites mention the use or integration of brand name products that are industry standards in the fine arts space.
Contemporary Collections
A wide spectrum of contemporary art pieces are discussed in detail – sharing insights from original artists & their influence in the art world.
Formal Education
We go on a journey about formal training & three world renouned fine arts institutions in Europe. Highlighting the importance of academia.
Episode Twelve
Clyde Terry
Influential Artists
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Product Placement
Multiple opportunites mention the use or integration of brand name products that are industry standards in the fine arts space.
Contemporary Collections
A wide spectrum of contemporary art pieces are discussed in detail – sharing insights from original artists & their influence in the art world.
Formal Education
We go on a journey about formal training & three world renouned fine arts institutions in Europe. Highlighting the importance of academia.
Additional episodic information available upon request.
Audience + Demographics
Opportunities Highlighted per Episode
Education + Employment
Sub Title if Required Goes Here
29% Have Post-Graduate Degrees
79% Are Employed Full Time
39% Are Senior Management or Owners
70% Directly Control a Budget of $2M to Over $20M
70% Directly Control a Budget of $2M to Over $20M
Travel + Spending
Sub Title if Required Goes Here
55% of audience spends min. $5,000 annually on travel
5% of audience spends over $21,000 annually on travel
60.1% take at least 1 overnight vacation per year
31.3% take more than 1 overnight vacation per year
* travel defined by min 1x hotel night & 2 x days.
Additional audience + demographic information available upon request.
About Swarm Media Inc.
About Swarm Media Inc.
Swarm Media is the fastest growing private production studio in Canada.
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