Branding + Partnership Proposal

Prepared for:

Breakthru beverages canada

Amanda Horn, Portfolio Manager

Prepared by Scott Cunningham

Dear, Amanda

Mixology Masters was created at the start of the pandemic as we watched so many of our friends closed the doors to their restaurants and bars, uncertain if they would ever be able to open again.

Best,

Leah

Background

Raising a glass to our friends.

Mixology Masters was created at the start of the pandemic as we watched so many of our friends closed the doors to their restaurants and bars, uncertain if they would ever be able to open again.

With that in mind, the show is a celebration and acknowledgment of a craft that is essential to the hospitality industry. A good bartender can elevate a guest’s dining experience.

A Mixologist is much like a well-trained chef, embracing a culinary approach to blending cocktails and possessing a deep understanding of the history behind spirits, liqueurs, and the flavours they blend with.

Furthermore, they study the freshness of ingredients, flavour compounds, and even the chemistry of components to produce innovative and excellent cocktails.

Synopsis

Raising a glass to our friends.

Mixology Masters is a non-scripted television series that captures the art and craft of cocktail making in a competition format that pits some of the best bartenders in the country against each other.

Each week, contestants demonstrate their skills through a series of unique challenges that test their speed, ability to put a spin on classics and develop a brand new récipe. Season one is 24 episodes of 22 min where contestants will compete for the approval of our judges in five different categories: Taste, Balance, Presentation, Application of Theme, and Creativity.

These challenges will require precise skill, creativity in presentation, and drink selection to pair with local dishes—a true mixologist’s test!

The winning bartender receives the coveted title of “Mixology Master” and a $10,000 prize.

ROKU™ Channel

REACH/IMPACT:

60.1 million monthly active users in the United States. It is available to consumers in the U.S., Canada, and the UK for free on Roku streaming devices, the Web, and on mobile devices.

Germany will be the fourth country in Europe where Roku’s platform and hardware are officially supported, following earlier launches in the United Kingdom, Ireland, and France.

DEMOGRAPHICS:

Roku noted that the median age of the 148 million viewers within reach of the Roku Channel is only 39. Gen Zers, Millennials, Gen Xers, and Boomers are all represented in the sum total of people who use Roku.

WHAT IS ROKU:

A Roku is a type of digital media player device which provides users with a single dashboard through which they can access a variety of original channels, cable networks, entertainment apps, and streaming services. Roku now offers over 100 free, live channels alongside the addition of 23 new live channels through the ‘Roku Channel’ on its smart TVs and devices.

Apple™ TV

REACH/IMPACT:
40 million global accounts and 20 million subscribers in the U.S. and Canada.
8.1 million of those paying customers in the U.S.

DEMOGRAPHICS:
As of March 2020, Apple TV+ was most popular with Gen Z, with 11 percent of respondents to a survey held in the United States saying that they had a current Apple TV+ subscription.

WHO IS APPLE TV:
Apple TV+ is an American subscription streaming service owned and operated by Apple Inc. Launched on November 1, 2019, it offers a selection of original production film and television series called Apple Originals

TUBI™

REACH/IMPACT:

51 million monthly active users

DEMOGRAPHICS:

Ranks as the #1 Adults 18-49 C7 broadcast platform and boasts the youngest median age viewer of the major broadcast networks. With an average viewer age approximately 20 years younger than that of linear television, nearly half of Tubi’s 33 million monthly active users (MAU) are under the age of 35.

WHO IS TUBI:

In April 2020, Fox Corporation acquired Tubi for $440 million an American over-the-top content platform and ad-supported streaming service. The service was launched on April 1, 2014, and is based in San Francisco, California. Additionally, Tubi’s 2.5 billion hours streamed in 2020 mark a 58% increase in streaming viewership over the past 12 months, providing an 80% incremental audience reach to the top 25 cable networks

XUMO™

REACH/IMPACT:
As of October 2021, Xumo said that it had more than 24 million active users.

DEMOGRAPHICS:

The primary target audience is millennials who are not satisfied with multichannel television in the United States offerings.

WHO IS XUMO:

Founded in 2011, Xumo is a streaming service with thousands of movies and TV shows available for free on a variety of devices and platforms. Xumo is an American over-the-top internet television service owned by telecommunications conglomerate Comcast

As of February 1, 2020, Xumo carries over 190 channels. Current content partnerships for the service include the sister company NBCUniversal, A&E Networks, Abrams Media, Advance Publications, CNET, Condé Nast, FBE, FilmRise, Fox Sports, Fremantle, Stingray Group, Time USA, LLC, Vin Di Bona Productions, ViacomCBS, Discovery, Inc., WarnerMedia and many more.

Occasions + impressions chart

Opportunity + Distribution + Genre per Episode

Episode

Opportunity

TYPE

Distribution

Audience Size

Genre

Makgati Molebatsi

Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.

Product Placement

National

17.8 Million

Fine Arts

Makgati Molebatsi

Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.

Celebrity + Influence

National

17.8 Million

Shoes +
Sneakers

Makgati Molebatsi

Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.

Product Placement

National

17.8 Million

Nostalgic
Brands

Makgati Molebatsi

Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.

Celebrity + Influence

National

17.8 Million

Figures
+ Comics

Makgati Molebatsi

Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.

Product Placement

National

17.8 Million

Classic
Cars

Makgati Molebatsi

Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.

Celebrity + Influence

National

17.8 Million

Figures
+ Comics

Additional opportunity + distribution + genre per episode information available upon request.

About Swarm Media Inc.

About Swarm Media Inc.

Swarm Media is the fastest growing private production studio in Canada.

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Million Views Worldwide

Premium Productions

Distribution Networks

%

Brand Growth

New Market Segments

Our Distribution Channels

Established relationships with distribution networks worldwide.

Interested? Contact Us!

We’d be more than happy to hear from you.

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