Branding + Partnership Proposal
Prepared for:
Breakthru beverages canada
Amanda Horn, Portfolio Manager
Prepared by Scott Cunningham
Dear, Amanda
Mixology Masters was created at the start of the pandemic as we watched so many of our friends closed the doors to their restaurants and bars, uncertain if they would ever be able to open again.
Best,
Leah
Background
Raising a glass to our friends.
Mixology Masters was created at the start of the pandemic as we watched so many of our friends closed the doors to their restaurants and bars, uncertain if they would ever be able to open again.
With that in mind, the show is a celebration and acknowledgment of a craft that is essential to the hospitality industry. A good bartender can elevate a guest’s dining experience.
A Mixologist is much like a well-trained chef, embracing a culinary approach to blending cocktails and possessing a deep understanding of the history behind spirits, liqueurs, and the flavours they blend with.
Furthermore, they study the freshness of ingredients, flavour compounds, and even the chemistry of components to produce innovative and excellent cocktails.
Synopsis
Raising a glass to our friends.
Mixology Masters is a non-scripted television series that captures the art and craft of cocktail making in a competition format that pits some of the best bartenders in the country against each other.
Each week, contestants demonstrate their skills through a series of unique challenges that test their speed, ability to put a spin on classics and develop a brand new récipe. Season one is 24 episodes of 22 min where contestants will compete for the approval of our judges in five different categories: Taste, Balance, Presentation, Application of Theme, and Creativity.
These challenges will require precise skill, creativity in presentation, and drink selection to pair with local dishes—a true mixologist’s test!
The winning bartender receives the coveted title of “Mixology Master” and a $10,000 prize.
ROKU™ Channel
REACH/IMPACT:
60.1 million monthly active users in the United States. It is available to consumers in the U.S., Canada, and the UK for free on Roku streaming devices, the Web, and on mobile devices.
Germany will be the fourth country in Europe where Roku’s platform and hardware are officially supported, following earlier launches in the United Kingdom, Ireland, and France.
DEMOGRAPHICS:
Roku noted that the median age of the 148 million viewers within reach of the Roku Channel is only 39. Gen Zers, Millennials, Gen Xers, and Boomers are all represented in the sum total of people who use Roku.
WHAT IS ROKU:
A Roku is a type of digital media player device which provides users with a single dashboard through which they can access a variety of original channels, cable networks, entertainment apps, and streaming services. Roku now offers over 100 free, live channels alongside the addition of 23 new live channels through the ‘Roku Channel’ on its smart TVs and devices.
Apple™ TV
REACH/IMPACT:
40 million global accounts and 20 million subscribers in the U.S. and Canada.
8.1 million of those paying customers in the U.S.
DEMOGRAPHICS:
As of March 2020, Apple TV+ was most popular with Gen Z, with 11 percent of respondents to a survey held in the United States saying that they had a current Apple TV+ subscription.
WHO IS APPLE TV:
Apple TV+ is an American subscription streaming service owned and operated by Apple Inc. Launched on November 1, 2019, it offers a selection of original production film and television series called Apple Originals
TUBI™
REACH/IMPACT:
51 million monthly active users
DEMOGRAPHICS:
Ranks as the #1 Adults 18-49 C7 broadcast platform and boasts the youngest median age viewer of the major broadcast networks. With an average viewer age approximately 20 years younger than that of linear television, nearly half of Tubi’s 33 million monthly active users (MAU) are under the age of 35.
WHO IS TUBI:
In April 2020, Fox Corporation acquired Tubi for $440 million an American over-the-top content platform and ad-supported streaming service. The service was launched on April 1, 2014, and is based in San Francisco, California. Additionally, Tubi’s 2.5 billion hours streamed in 2020 mark a 58% increase in streaming viewership over the past 12 months, providing an 80% incremental audience reach to the top 25 cable networks
XUMO™
REACH/IMPACT:
As of October 2021, Xumo said that it had more than 24 million active users.
DEMOGRAPHICS:
The primary target audience is millennials who are not satisfied with multichannel television in the United States offerings.
WHO IS XUMO:
Founded in 2011, Xumo is a streaming service with thousands of movies and TV shows available for free on a variety of devices and platforms. Xumo is an American over-the-top internet television service owned by telecommunications conglomerate Comcast
As of February 1, 2020, Xumo carries over 190 channels. Current content partnerships for the service include the sister company NBCUniversal, A&E Networks, Abrams Media, Advance Publications, CNET, Condé Nast, FBE, FilmRise, Fox Sports, Fremantle, Stingray Group, Time USA, LLC, Vin Di Bona Productions, ViacomCBS, Discovery, Inc., WarnerMedia and many more.
Occasions + impressions chart
Opportunity + Distribution + Genre per Episode
Episode
Opportunity
TYPE
Distribution
Audience Size
Genre
Makgati Molebatsi
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Product Placement
National
17.8 Million
Fine Arts
Makgati Molebatsi
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Celebrity + Influence
National
17.8 Million
Shoes +
Sneakers
Makgati Molebatsi
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Product Placement
National
17.8 Million
Nostalgic
Brands
Makgati Molebatsi
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Celebrity + Influence
National
17.8 Million
Figures
+ Comics
Makgati Molebatsi
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Product Placement
National
17.8 Million
Classic
Cars
Makgati Molebatsi
Several world renowned artists are mentioned throughout this episode. Each having their own significant audience & following.
Celebrity + Influence
National
17.8 Million
Figures
+ Comics
Additional opportunity + distribution + genre per episode information available upon request.
About Swarm Media Inc.
About Swarm Media Inc.
Swarm Media is the fastest growing private production studio in Canada.
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Million Views Worldwide
Premium Productions
Distribution Networks
%
Brand Growth
New Market Segments
Our Distribution Channels
Established relationships with distribution networks worldwide.
Interested? Contact Us!
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