Mixology Masters (Master Copy - Duplicate Only - Do Not Delete)

DISTRIBUTION MIXOLOGY MASTERS

Prepared for:

BREAKTHRU BEVERAGE CANADA

Amanda Horn

Portfolio Manager

Prepared by:

Leah Primeau

Dear, Amanda

Thank you for taking out the time to connect with us at Mixology Masters. As per our discussion regarding the two sponsorship packages that you opted in for – I’m happy to share some of the creative artwork and deliverables with you today.

Best,

Leah Primeau

Background

Raising a glass to our friends.

Mixology Masters was created at the start of the pandemic as we watched so many of our friends closed the doors to their restaurants and bars, uncertain if they would ever be able to open again.

The term, Mixologist dates back to the 1800s, but in modern usage, it tends to signify the art and theater of expertly prepared cocktails. With that in mind, Mixology Masters is a celebration and acknowledgment of a craft essential to the hospitality industry.

A Mixologist is much like a well-trained chef, embracing a culinary approach to blending cocktails and possessing a deep understanding of the history behind spirits, liqueurs, and the flavours they blend with. They also have a rich appreciation for the ingredients and techniques used and regularly create new and innovative mixed drinks.

Furthermore, they stay abreast of trends and innovations occurring worldwide.

Synopsis

Taking a shot.

Mixology Masters is a non-scripted television series that captures the art and craft of cocktail making in a competition format that pits some of the best bartenders in the country against each other.

Each week, contestants demonstrate their skills through a series of unique challenges that test their technique, speed, ability to put a spin on classics, and the ability to create new and innovative mixed drinks.

Season one is 24 episodes of 22 min where contestants compete for the approval of our judges in five different categories: Taste, Balance, Presentation, Application of Theme, and Creativity.

The winning bartender receives the coveted title of “Mixology Master” and a $10,000 prize.

Distribution

ROKU™ Channel

The Roku Channel is a top streaming channel owned and operated by Roku. Roku works with studio and content providers to provide consumers with a large selection of free ad-supported video on demand, live TV, and premium subscriptions. Roku now offers over 100 free, live channels alongside the addition of 23 new live channels through the ‘Roku Channel’ on its smart TVs and devices.

80 million monthly active users in the U.S., Canada, UK, and France
Germany will be the fourth country in Europe where Roku’s platform and hardware are officially supported
Median age of viewers of the Roku Channel is 39
Gen Zers, Millennials, Gen Xers, and Boomers are all represented in the sum total of people who use Roku

Apple™ TV

Apple TV+ is an American subscription streaming service owned and operated by Apple Inc. Launched on November 1, 2019, it offers a selection of original production film and television series called Apple Originals.

40 million global accounts
20 million subscribers in the U.S. and Canada
March 2020, Apple TV+ was most popular with Gen Z
11% of respondents to a surveyed in the United States had a current Apple TV+ subscription

TUBI™

In April 2020, Fox Corporation acquired Tubi for $440 million an American over-the-top content platform and ad-supported streaming service. Tubi’s 2.5 billion hours streamed in 2020 mark a 58% increase in streaming viewership over the past 12 months, providing an 80% incremental audience reach to the top 25 cable networks.

Ranks as the #1 Adults 18-49 C7 broadcast platform
Boasts the youngest median age viewer of the major broadcast networks
Average viewer age approximately 20 years younger than that of linear television
Nearly half of Tubi’s 33 million monthly active users (MAU) are under the age of 35

E! Television

E! is television’s top global destination for all things pop culture. E! content is available anytime and anywhere, including eonline.ca, @EOnlineCanada, Facebook, and other emerging platforms. The pulse of pop culture, E! features a variety of programming including hit reality series, fascinating profiles of the world’s biggest stars, up-to-the-minute entertainment news.

Reaching an average 2.4M viewers weekly
Household Income of $100K+
Traveled in Past Year
Male/Female Composition %: 39/61

About Swarm Media

Swarm Media is the fastest growing private production studio in Canada.

Swarm Studios is a fully vertically and horizontally integrated production studio with operations all over the world with more than 20 years of industry experience. Swarm Studios has the ability to create world class content and distribute it to engaged audiences worldwide.

With offices in Africa, Europe, United States, and Canada, Swarm has produced hundreds of hours of content in a variety of formats including Docuseries, Feature Films, TV commercials, daily magazine shows, and even providing a customized service called Content Machine for partners and clients to have a steady stream of tailored professional content on their websites and social media platforms.

Swarm has worked with many worldwide partners such as ESPN, Amazon, AppleTV, Claro, PlutoTV, Kapang, Huawei, Samsung, CCTV, DishTV, Vubiquity, InDemand, Disney, and Viacom to name a few.

Delivering 30 productions in 2021, Swarm Studios has quickly expanded their slate for 2022 to create 50+ productions.