We’d like to take this opportunity to thank you for being part of Mixology Masters Season One and participating with Scrappy’s Bitters. We know it’s been a while coming, and we are pleased to announce that we have acquired distribution for Season One on several platforms.
In this report we’ve outlined information on the distribution platforms, including their reach, demographics, and general information.
We are grateful for your support and look forward connecting regarding Mixology Masters Season Two!
Best, Leah Primeau
Mixology Masters is a celebration and acknowledgment of a craft essential to the hospitality industry!
The term, Mixologist dates back to the 1800s, but in modern usage, it tends to signify the art and theater of expertly prepared cocktails.
A Mixologist is much like a well-trained chef, embracing a culinary approach to blending cocktails and possessing a deep understanding of the history behind spirits, liqueurs, and the flavours they blend with. They also have a rich appreciation for the ingredients and techniques used and regularly create new and innovative mixed drinks.
Furthermore, they stay abreast of trends and innovations occurring worldwide.
Mixology Masters is a non-scripted television series that captures the art and craft of cocktail making in a competition format that pits some of the best bartenders in the country against each other.
Each week, contestants demonstrate their skills through a series of unique challenges that test their technique, speed, ability to put a spin on classics, and the ability to create new and innovative mixed drinks.
Season one is 24 episodes of 22 min where contestants compete for the approval of our judges in five different categories: Taste, Balance, Presentation, Application of Theme, and Creativity.
The winning bartender receives the coveted title of “Mixology Master” and a $10,000 prize.
The Roku Channel is a top streaming channel owned and operated by Roku. Roku works with studio and content providers to provide consumers with a large selection of free ad-supported video on demand, live TV, and premium subscriptions. Roku now offers over 100 free, live channels alongside the addition of 23 new live channels through the ‘Roku Channel’ on its smart TVs and devices.
- 80 million monthly active users in the U.S., Canada, UK, Germany and France
- Median age of viewers of the Roku Channel is 39
Apple TV+ is an American subscription streaming service owned and operated by Apple Inc. Launched on November 1, 2019, it offers a selection of original production film and television series called Apple Originals.
- 40 million global accounts
- 20 million subscribers in the U.S. and Canada
In April 2020, Fox Corporation acquired Tubi for $440 million an American over-the-top content platform and ad-supported streaming service. Tubi’s 2.5 billion hours streamed in 2020 mark a 58% increase in streaming viewership over the past 12 months, providing an 80% incremental audience reach to the top 25 cable networks.
- Ranks as the #1 Adults 18-49 C7 broadcast platform
- Average viewer age approximately 20 years younger than that of linear television
- Nearly half of Tubi’s 33 million monthly active users (MAU) are under the age of 35
E! is television’s top global destination for all things pop culture. E! content is available anytime and anywhere, including eonline.ca, @EOnlineCanada, Facebook, and other emerging platforms. The pulse of pop culture, E! features a variety of programming including hit reality series, fascinating profiles of the world’s biggest stars, up-to-the-minute entertainment news.
- Reaching an average 2.4M viewers weekly
- Male/Female Composition %: 39/61
CTV Life Channel
CTV Life Channel features fan-favourite lifestyle and DIY programming along with food series to savour. It’s home to series from fan-favourite personalities Jamie Oliver and Donal Skehan as well as lifestyle favourites HOLMES FAMILY RESCUE, LIVING BY DESIGN, COUNTRY HOUSE HUNTERS, and more. CTV Life Channel boasts a robust slate of original Canadian series available on demand from CTV.ca and the CTV app.
- 2,588,000 average weekly reach
From fashion and politics to lifestyles and trends, MTV is all about the stories of young amazing lives. Available across multiple linear and non-linear platforms, including CTV.ca, the CTV App, MTV pushes boundaries with a fan-favourite slate of programming
- 1,704,000 Average weekly reach
- Number one destination for viewers aged 18 to 34
About Swarm Media
Swarm Media is the fastest growing private production studio in Canada.
With offices in Africa, Europe, United States, and Canada, Swarm has produced hundreds of hours of content in a variety of formats including Docuseries, Feature Films, TV commercials, daily magazine shows, and even providing a customized service called Content Machine for partners and clients to have a steady stream of tailored professional content on their websites and social media platforms.
Swarm has worked with many worldwide partners such as ESPN, Amazon, AppleTV, Claro, PlutoTV, Kapang, Huawei, Samsung, CCTV, DishTV, Vubiquity, InDemand, Disney, and Viacom to name a few.
Delivering 30 productions in 2021, Swarm Studios has quickly expanded their slate for 2022 to create 50+ productions.
Million Views Worldwide
New Market Segments
Our Distribution Channels
Established relationships with distribution networks worldwide.
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We’d be more than happy to hear from you.